Payment Strategies | Great Hosting Companies |Ebook Presentation | Marketing 

Payment Strategies

To really make money on the web you must take advantage of the instant gratification impulse most people have. This means you must take credit cards online. How do you do this without an expensive merchant card account? Smart business people have set up companies just for your use.

One such company is ClickBank. We suggest using ClickBank to sell your ebook for several reasons.

1. ClickBank is established. It has survived the .com boom and bust of recent years.
2. You don't have to be a html expert to take payment for your products. ClickBank has plenty of help files to make it easy to set up your sales links.
3. You don't have to change your web site. The more professional your site looks the more willing the customer is to buy. Some online companies make you use their web site look, this confuses and scares off potential customers.
4. ClickBank has an online catalog of all the companies that sell through them. This is built-in free publicity.
5. Checks are mailed every other week. You don't have to wait a month or a quarter to get paid.
6. It offers a free affiliate program, built-in, at no additional costs to you. Don't understand what an affiliate program is? Here a free download that explains how one company does this.
   Sign up for a ClickBank account here.

Other payment options exists; like PayPal (known to eBay users), but for ebooks sales we use ClickBank.

You may also want to take fax orders and checks, but you must be set up for credit card orders.
 

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Hosting Options
 
While it is not completely necessary to have a web site to sell your product, it is advisable to have one. Now domain names are much easier to buy and web sites easier to create then several years ago. If you would like some help here is a ebook to look at.You have made a wise decision by purchasing this Dreamweaver Website. You already have a functional website, now all you have to do is add the finishing touches.

We suggest you consider three companies, even though there are literally thousands of companies who will host and create a web site for you. The following companies offer everything from very basic "hold your hand through the process" options all the way to high-end options for the person who already knows how to create his or her own web site and market it.

1. TurnKey Internet: Great prices and services on domain names and hosting. Great customer service.
2. DotEasy. Great price on hosting.
   
   

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Ebook Presentation
 
How good your ebook looks is important. This includes everything from the text format, ebook covers and sales pages. If you don't know how to, or whether not spend your time creating these items, companies exist on the Internet to help you.

File Format
One of the decisions you must make is what format your ebook will be created as. While you could use a text document, it is better to publish the ebook as a exe file or pdf file. Some ebooks are offered both ways to allow users a choice.

Self publishing software

1. Here are a few software programs to help you compile your ebook or info product. Ebook Creator, EBookCompiler, and eBook Edit Pro, and e-ditorial-pro.
2. pdf files are created using a program called Adobe Acrobat. Almost every computer user has Adobe Reader on their computer. This is necessary to read pdf files. The advantage with pdf is that Mac users can read them. Not all Macs can read exe files.

Marketing Strategies

Finding and Contacting Targeted Audiences (the key to more sales)

Best Ways to Market Online

Articles
Check back often to see new articles we add.

1. Check out Ezine Writer works (this will get you started using online articles)
2. Save time with Article Announcer (this will automatically send your articles to articles and ebook directories)
3. Take our free email class on creating a best selling ebook. It's not enough to write the ebook, to sell you need to create a great marketing plan and this eclass helps you through this step by step.

Ebooks
Create a smaller version of your book or a demo version potential customers can download. You can sell the smaller version on eBay as a test on subject interest. Using certain ebook compilers you can create a copy of your ebook with only a few chapters available. This way the customers can get a sneak preview with a link back to your site. Upon paying for the ebook the password you give them can open the "closed" chapters. See more on this

Ezines and Ezine Ads
The easiest sells are to targeted customers looking for what you have to sell. Ezines are best described as newsletters available by email or on web sites. Ezines are voluntarily subscribed to, so the readers want to see the ezine's content. This improves your chance of a sell when your article or ad is included.

Web Sites
One way to get the word out is to have a web site that advertising your product 24X7. Here is a CD package that explains how to create mini-sites, the best way for the small business or individual to create a web site in today's market. This mini site instuction package teaches you what to include on your web site so that visitors become customers. Web site copy is different online than in print.

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Other Choices

Banner ads were a popular way but often found useless and expensive especially when you pay for impressions instead of clicks. Be sure any banners you use on other web sites are targeted to your customer base.

Solo Mailings
Solo mailings to targeted populations work great as one-shot deals. This can be expensive so pick carefully. If you want to create your own mailing list Aweber is a great site to use. More info here.

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